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 Ford F 250 XLT LIFTED OFF ROAD CUSTOM WHEELS TIRES ALL POWER OPTIONS TOW PACKAGE BEDLINER LQQK $51,895.00 Time Remaining: 13h 26m |
 Dodge Ram 1500 SLT HEMI WARRANTY 1 OWNER HEMI LONG WHEEL BASE ALL POWER OPTIONS BEDLINER XM RADIO LQQK $12,000.00 Time Remaining: 4d 12h 21m |
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Unless you have an incredibly compelling gallery photo or are selling Ipods for $9.95, your auction title is what motivates your potential buyer to visit your listing. You are allowed 55 characters including spaces for your Ebay title. Use them wisely. A few tips:
1. Think about the search terms your buyer would use when looking for your item and develop keywords relating to them.
2. Your keywords should be placed at or near the beginning of your title. Ebay's search engine is weighed more heavily toward the first half of the title and you want the first words a buyer sees to correspond to their search term.
3. It may seem obvious, but don't forget to tell your buyers exactly what you are selling. The term Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for specific item. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.
4. When you've covered the keywords add item extra's and additional features as space permits. The example above may now read: Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer as much information as possible.
5. Any title real estate remaining may be devoted to incentives, acronyms, or descriptive selling points. (free shipping, like new, NIB, etc) An example of the finished title for our camera may now read something like: Nikon D80 Digital Camera, Body Only, NIB free shipping You have just used 54 characters and told the buyer exactly what they can expect to find in your auction.
6. Absolutely avoid any cute gimmicks and wordplays like LQQK, GR8, or !!!!!! to attract attention to your title. Nobody searches for those things and you are simply wasting space and appearing amateurish.
7. Carefully check your spelling. Ebay's search does not correct misspelled words.
8. Consider using the bold option to attract particular attention to more expensive or high demand items. Ebay charges a fee of $1.00 for this option. Another option is a subtitle which allows more information about your auction to be displayed.
9. Avoid keyword spamming. Your title must directly describe the item listed, and Ebay will remove your auction if it is decided you are in violation. Carefully review the Ebay policy if you have any concerns that your title may be construed as keyword spamming.
Writing a good title is not an art, but it can take some practice. If you sell a lot of similar items try different keyword positions and determine which pulls the most traffic / bids. It is easy to take writing an auction title lightly - however it is likely the only opportunity you get to attract targeted buyers
The author is webmaster of http://www.auction-lynx.com Auction Lynx Internet Auction Directory, a directory of hundreds of alternative auction sites and buyer/seller resources. Visit our Ebay Tips and Tricks blog at http://sell-it-on-ebay-auctions.blogspot.com/ for more Ebay selling tips.