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 Mercedes Benz S Class 4DR SDN V8 4 2007 ME BE S550 4 Matic Clean Carfax One Owner Fully Loaded $28,100.00 (30 Bids) Time Remaining: 13h 27m |
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 Dodge Caravan SXT 2005 Dodge Grand Caravan SXT One Owner LOADED $5,500.00 (20 Bids) Time Remaining: 19h 34m |
 Mercedes Benz M Class AWD 4DR 63L 2010 MERCEDES ML63AMG ONE OWNER LOADED $65,888.00 Time Remaining: 17h 39m Buy It Now for only: $65,888.00 |
 Lexus SC ONE OWNER SC 430 CONVERTIBLE LOW MILES SUPER CLEAN LOADED 90+PICS $10,100.00 (11 Bids) Time Remaining: 21h 22m |
 Nissan Altima 2009 Nissan Altima 25s Loaded One Owner Retail Ready BEST PRICE ON EBAY SAVE $10,499.00 Time Remaining: 15d 17h 51m Buy It Now for only: $10,499.00 |
 Dodge Ram 1500 Blk on blk 2wd hemi 34500 miles one owner loaded $21,100.00 (13 Bids) Time Remaining: 23h 53m |
 Infiniti M x AWD 2008 INFINITI M45XONE OWNERLOW MILESLOADEDVERY NICE $30,992.00 Time Remaining: 15d 16h 36m Buy It Now for only: $30,992.00 |
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 Chevrolet Express Explorer Van CHEVY HIGH TOP Conversion Van EXPLORER LMT SE ONE OWNER PERFECT COND LOADED $32,990.00 Time Remaining: 11d 14h 21m Buy It Now for only: $32,990.00 |
 Porsche Cayenne S Fully loaded 75k sticker One owner Recent service breaks Highway miles $41,000.00 Time Remaining: 1d 21h 15m Buy It Now for only: $43,000.00 |
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 Mercedes Benz CLS Class CLS550 AMG 2008 CLS550 AMG Sport P2 LOADED Immaculate One Owner MSRP 8033000 $37,900.00 Time Remaining: 8d 20h 21m Buy It Now for only: $37,900.00 |
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 Volvo XC70 XC70 2008 Volvo XC70 Fully Loaded One Owner Brand New Tires and Recent Inpsection $17,000.00 Time Remaining: 4d 12h 20m |
 Buick Lucerne CXL 1 Owner 2010 Buick Lucerne CXL LIKE NEW CARRIAGE TOP ONE OWNER FL CAR LOW MILES LOADED $19,989.00 Time Remaining: 12d 15h 31m Buy It Now for only: $19,989.00 |
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 Saab 9 3 WE FINANCE 2003 SAAB 9 3 LINEAR LOADED Sunroof Leather CD LOW MILES ONE OWNER FREE SHIPPING $8,925.00 Time Remaining: 20d 15h 14m Buy It Now for only: $8,925.00 |
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 Dodge Dakota ONE OWNER 2008 Dodge Dakota Club Cab 4x4 SLT V6 Loaded Nice Optional Work Topper Racks 4DR $9,495.00 Time Remaining: 5d 17h 10m Buy It Now for only: $9,495.00 |
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 Mercedes Benz M Class ML320 CDI 2008 ML320 4MATIC Immaculate One Owner Loaded P2 Package $32,900.00 Time Remaining: 8d 23h 56m Buy It Now for only: $32,900.00 |
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 Dodge Ram 1500 ST 2006 Dodge Ram 1500 ST One Owner Clean Carfax Clean Loaded CD Aux Tow $100.00 Time Remaining: 6d 15h 52m Buy It Now for only: $9,900.00 |
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 Ferrari 430 Spider 2007 Ferrari F430 Spider F1 One Owner CA Car Serviced at Ferrari CCB Loaded 430 $172,999.00 Time Remaining: 11d 20h 40m Buy It Now for only: $172,999.00 |
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 Chevrolet Silverado 1500 FLORIDA NEW Beautiful 2007 Chevrolet Silverado 1500 Short Bed Z71 Loaded One Owner Sharp $12,850.00 Time Remaining: 6d 21h 12m Buy It Now for only: $12,850.00 |
 Mini Cooper S 2008 Mini Cooper S CONVERTIBLEONE OWNERDARK GRAY BLK INTERIORLOADEDWARRANTY $200.00 (2 Bids) Time Remaining: 9d 17h 12m Buy It Now for only: $22,999.99 |
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| Account limit of 2039 requests per hour exceeded. |
Create short sentences of about 8 to 10 words. Notice that a conversation between two friends is usually spoken in short sentences or in sentence fragments rather than long sentences. Your Web content will need to be brief and conversational in style.
Use plenty of white space and keep paragraphs to fewer than three sentences. Have you ever noticed how overwhelming a contract or agreement appears when there is so much black ink of grouped-together copy? Keeping paragraphs shorter removes that barrier to being read.
Notice the overcrowded version (1) versus the uncrowded version (2) here:
(Version 1)
There is a story about two contenders for an advanced position at a major corporation. They were assigned to produce reports to submit for evaluation, and the chosen one would be implemented into the production of the company. Both had access to the same information. One candidate handed in a 100 page dossier of information, charts, graphs, photos and content for profits and losses, break-even scenarios, and more. The other candidate had essentially the same content but in only 15 pages. No graphs, no photos, no charts, just facts and suggested procedures and contingency plans for expected probabilities. When leaving the office of the management, the candidate who turned in the large dossier commented to the other candidate that he was sure his dossier would get him the advancement. His counterpart responded that his 15 page report would actually be read and therefore he would be awarded the advancement. The point is to be brief and direct.
(Version 2)
There is a story about two contenders for an advanced position at a major corporation. They were assigned to produce reports to submit for evaluation, and the chosen one would be implemented into the production of the company. Both had access to the same information.
One candidate handed in a 100-page dossier of information, charts, graphs, photos and content for profits and losses, break-even scenarios, and more. The other candidate had essentially the same content but in only 15 pages. No graphs, no photos, no charts, just facts and suggested procedures and contingency plans for expected probabilities.
When leaving the office of the management, the candidate who turned in the large dossier commented to the other candidate that he was sure his dossier would get him the advancement. His counterpart responded that his 15 page report would actually be read and therefore he would be awarded the advancement. The point is to be brief and direct.
Do you see the difference?
Always keep in mind your audience. Create reader-friendly content to help ensure your messages are remembered. The more readable all of your Web content is, the more likely it will be retained.
Jim Angel is owner of the J Howard Company and a marketing content writer in Dallas, Texas. Providing copywriting, Web site content, and strategic advertising, marketing, and public relations services for companies nationwide, you are invited to view the company Web site loaded with excellent, useful information at http://www.jhowardco.com
Contact Jim via his Web site.