Harley Road
Boomers And Harley-Davidson
What is the perfect mix? For Harley Davidson, they have mixed their Harleys with Baby Boomers and found they are a perfect mix. Baby Boomers are approaching their social security age so why in the world do they want a Harley? Boomers are not like any of the prior groups of people who have already approached retirement. Boomers still want to continue to live their youth.
Harleys offer fun, excitement, thrills and also a position of class envy. Harleys ain't cheap so these Yuppies want to buy one and show off their financial status. They aren't the fastest bikes or the easiest to ride but that don't matter to a Boomer. It is all about perception. Harley motorcycles, Harley babes, Harley road trips are all part of the dream that unites the Boomer with his Harley.
Even the name of the Harleys seems to point toward us older folks. Harley Softails reminds me I need a soft place to park this old rear end. Harley Fatboy motorcycles and a peak in the mirror reminds me of my physical condition. Let's not forget the Harley jackets, sunglasses, riding pants and the hundreds of other must have Harley accessories. Face it, Boomers may be getting old but they still need it all.
We even enjoy motorcycle auctions especially if there are some good buys on Harleys. Heck, we even buy a Harley Davidson and rarely ride it. We just park it in the garage and wait for it to appreciate. Funny think; it usually does.
We grew up watching biker movies, the call to Sturgis, and Hell Angels. When we sit down on that hog, we can't help have vision of being one of those "bad" but misunderstood biker. We just know owning a Harley comes with Harley babes. It is probably a myth but a boomer worth his salt is certainly not going to deny it. It is all about image.
Bottom-line, the good folks over at Harley-Davidson have nurtured this image of Harley motorcycle riders being a tough guy. This image has been translated in quite a successful profitable business that just keeps going on and on. Harleys and the Japanese bikes have no comparison. The Yamaha's, Suzuki's, and Kawasaki's have a reputation of fun, power and sports. Yet they can't compete against the rumbling sound of a Harley with a Baby Boomer straddling this beast with a huge smile of his or her face.
About the Author
Jerry Johnson owns the Harley Auction Home a Harley motorcycle auction site as well as several other successful webstores. Visit the Harley Auction Home for great prices on Harley-Davidson. Easy financing is also available.
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 Harley Davidson Touring 09 Harley Davidson FLTR Road Glide $8,600.00 (15 Bids) Time Remaining: 2d 4h 37m |
 Harley Davidson Touring 2006 Harley Davidson Road KING CUSTOM FLHRS FLHRSI Screamin Eagle STAGE 1 EXTRAS $12,516.25 Time Remaining: 10d 7h 57m Buy It Now for only: $12,516.25 |
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 Harley Davidson Touring 2002 Screamin Eagle ROAD KING CVO LIMITED EDITION STUNNING LOOKS PERFORMANCE $7,245.00 (10 Bids) Time Remaining: 1d 13h 29m Buy It Now for only: $13,499.00 |
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 Harley Davidson FLTRI Road Glide 2005 Harley Davidson FLTRI Road Glide $7,099.00 (8 Bids) Time Remaining: 3d 12h 27m Buy It Now for only: $10,395.00 |
 Harley Davidson Touring 2007 HARLEY DAVIDSON Road King Custom FLHRS FLHRSI CLASSIC BLACK CHROMED EXTRAS $13,998.25 Time Remaining: 10d 8h 6m Buy It Now for only: $13,998.25 |
 Harley Davidson Touring 03 Harley Davidson Road King Classic Anniversary $7,595.00 (24 Bids) Time Remaining: 1d 13h 44m |
 HARLEY DAVIDSON FLHR HARLEY DAVIDSON FLHR ROAD KING BLACK WITH LOTS OF CHROME $5,718.00 (8 Bids) Time Remaining: 1d 14h 16m Buy It Now for only: $9,389.00 |
 Harley Davidson Touring 2005 H D FLHRSI Road King Custom Clean and LOADED Must See FI 88cu 5spd UM80850R $10,590.00 Time Remaining: 6d 7h 33m Buy It Now for only: $10,590.00 |
 Harley Davidson Touring 07 Harley Davidson Touring Road Glide $7,950.00 (20 Bids) Time Remaining: 13h 22m |
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 Harley Davidson Touring 2006 HARLEY DAVIDSON FLHRSI IN RED UM80949RG $10,990.00 Time Remaining: 6d 8h 55m Buy It Now for only: $10,990.00 |
 Harley Davidson Touring 1998 HARLEY Davidson Road King $5,301.13 (3 Bids) Time Remaining: 3d 8h 8m |
 Harley Davidson Touring 2008 HARLEY DAVIDSON FLTR ROAD GLIDE $250.00 (1 Bid) Time Remaining: 6d 15h 14m |
 Harley Davidson Touring Road King Classic 2001 Road King Classic 2 Tone Xtra Clean No Reserve $10,950.00 Time Remaining: 10h 38m Buy It Now for only: $10,950.00 |
 Harley Davidson Touring 2010 Harley Davidson Road King Police $14,133.66 Time Remaining: 6d 10h 13m |
 Harley Davidson Other 2007 Harley Davidson Road King $9,250.00 (13 Bids) Time Remaining: 5d 12h 44m |
 Harley Davidson Touring Road King Classic 2006 Burgundy Road King Classic FLHRCI 1 Owner No Reserve $13,950.00 Time Remaining: 10h 37m Buy It Now for only: $13,950.00 |
 Harley Davidson Touring 2011 HARLEY DAVIDSON HD FLHTRU ROAD GLIDE ULTRA MERLOT $12,100.00 (6 Bids) Time Remaining: 6d 2h 13m |
 Harley Davidson Touring 1999 Harley Davidson Road Glyde $10,000.00 Time Remaining: 6d 11h 35m Buy It Now for only: $10,000.00 |
 Harley Davidson Touring VERY NICE 2004 Road King Classic FLHRC1 1393 miles $5,678.00 Time Remaining: 9d 15h 12m Buy It Now for only: $13,750.00 |
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 Harley Davidson Touring 2002 Harley Davidson Road King Motorcycle $11,400.00 Time Remaining: 3h 24m Buy It Now for only: $11,400.00 |
 Harley Davidson Touring Exceptional Road King $10,100.00 (13 Bids) Time Remaining: 5d 13h 14m |
 Harley Davidson Touring NO RESERVE 2003 100th ANNIVERSARY ROAD KING $8,500.00 (27 Bids) Time Remaining: 8h 41m |
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 Harley Davidson Touring 2004 Road King Classic $12,600.00 (27 Bids) Time Remaining: 2d 14h 5m |
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 Harley Davidson Touring 2012 Harley Davidson Road Glide Ultra ONLY 462 MILES $23,900.00 Time Remaining: 6d 9h 20m Buy It Now for only: $23,900.00 |
 Harley Davidson Touring 2012 Harley Davidson Road Glide $23,600.00 (13 Bids) Time Remaining: 3d 8h 21m Buy It Now for only: $48,000.00 |
 Harley Davidson Touring 2005 HARLEY DAVIDSON TOURING Road King BEAUTIFUL Only 2014 Miles $11,525.00 (10 Bids) Time Remaining: 4h 7m |
 Harley Davidson Road King Classic 2007 HARLEY ROADKING CLASSIC Road King FLHRCI 11888 FINANCING SHIPPING $11,888.00 Time Remaining: 2d 15h 49m Buy It Now for only: $11,888.00 |
 Harley Davidson Touring 2003 Harley Davidson Road King 100th Anniversary Edition Gold Key Package $9,750.00 Time Remaining: 6d 18h 54m |
 Harley Davidson Touring 1998 Harley Davidson Road King $7,700.00 (12 Bids) Time Remaining: 1d 7h 23m Buy It Now for only: $9,900.00 |
 Harley Davidson Road Glide 2006 Harley Davison Road Glide FLTRI Silver Road Glide Financing Shipping $12,788.00 Time Remaining: 14d 17h 34m Buy It Now for only: $12,788.00 |
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 Harley Davidson Road King Custom 2004 HARLEY ROADKING CUSTOM ROAD KING FLHRS CUSTOM PAINT 12988 Financing Ship $12,988.00 Time Remaining: 2d 15h 45m Buy It Now for only: $12,988.00 |
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 Harley Davidson Touring 2003 Harley Davidson Road King 100 Anniversary Edition Red w low miles $9,000.00 (13 Bids) Time Remaining: 18h 15m |
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 Harley Davidson Touring ROAD KING CUSTOM 1450CC 5SPD EFI SUPER CLEAN LOW MILES BIKE LOOKS NEW $8,600.00 (10 Bids) Time Remaining: 15h 13m Buy It Now for only: $11,900.00 |
 Harley Davidson Touring 100th Anniversary 2003 Harley Davidson Road Glide Pristine 1548 Miles $10,700.00 (16 Bids) Time Remaining: 4d 11h 56m |
 Harley Davidson Road Glide 2008 HARLEY ROAD GLIDE FLTRI Trunk Box Very Nice 16288 $16,288.00 Time Remaining: 2d 15h 55m Buy It Now for only: $16,288.00 |
 Harley Davidson Touring 2007 Harley Davidson Orange and Black Road Glide with Only 7000 Miles $11,000.00 (10 Bids) Time Remaining: 2d 13h 14m |
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 Harley Davidson Touring 2012 Harley Davidson FLTRU SMOOTHEST BAGGER ON THE ROAD $21,995.00 Time Remaining: 3d 17h 14m Buy It Now for only: $21,995.00 |
 Harley Davidson Touring 1999 Harley Road King Classic FLHRCI Only 5500 Miles $7,099.51 (13 Bids) Time Remaining: 15h 14m |
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 Harley Davidson Touring 2001 FLTRSEI2 SCREAMIN EAGLE ROAD GLIDE $8,988.00 (13 Bids) Time Remaining: 4d 14h 28m |
 Harley Davidson Touring 2007 Harley Davidson Police Road King with 103 and ABS $8,501.00 (6 Bids) Time Remaining: 8h 45m |
 Harley Davidson Touring 2009 Harley Road King Classic FLHRC Touring VIDEO 296 a Month LOW MILES Chrome $15,995.00 Time Remaining: 6d 8h 27m Buy It Now for only: $15,995.00 |
 Harley Davidson Touring 2009 Harley Davidson Road King Classic Pewter Pearl FLHRC $7,100.00 (7 Bids) Time Remaining: 1d 6h 15m |
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Harley $10 Harley |
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Wii - Harley-Davidson: Road Trip $37.65 In Harley-Davidson: Road Trip you`ll experience the roar of the engine, the shine of the chrome and the feeling of power and freedom on the open road. Conquer the open road in an adventure that puts you in control of your own Harley-Davidson motorcycle. From the seats of six authentic motorcycles, you are on a special assignment from HOG Magazine to chronicle a road trip across America. |
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Harley Davidson: Road Trip - Nintendo Wii $14.99 SynopsisSpeed along iconic highways, the roar of the engine loud in your ears. Navigate turns with ease, leaning with the curve of the road, as you travel cross-country on the trip of a lifetime. Break away from the pack as your powerful engine dominates and experience a heart-pounding, open-world scavenger hunt. Can you handle this powerful bike? Experience an adrenaline-pumping ride through some of the most beautiful places in America with Harley Davidson: Road Trip. Choose from a fleet of bikes and speed off on a sportster, cruise on a softail or throw a vintage bike into gear. Experience the thrill of the all-new blacked-out Iron 883 designed to intrigue a new generation of riders. Feel the draw of the open road as you tour the country in an exciting scavenger hunt, and add souvenirs and photos to an in-game scrapbook to view your achievements and remember your adventures. |
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Harley-Davidson Wings Flag $24.99 Motorcycle enthusiasts will tell you that there is nothing like the feeling of the wind as your heading down the open road. Now you can be reminded of that glorious feeling all year-round when you proudly fly this Harley-Davidson® flag, exclusively from The Hamilton Collection. The stylish Wings flag features the iconic Harley® Bar and Shield in the brand's well-known colors, against a dramatic backdrop with a subtle wings design.This high-quality flag is officially licensed by the Harley-Davidson Motor Company, and constructed of durable, waterproof polyester fabric. And it's machine washable and fade-resistant so you can enjoy sharing your Harley pride for years to come. The Harley-Davidson name is spelled out in bold, black lettering across the top and bottom of the flag. Harley-Davidson gifts are highly-sought among Harley enthusiasts, and strong demand is expected, so order now! |
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Harley-Davidson Motor Company $45 It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness' sake. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the twenty-first century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-old girl to the roster. 250,000 people help celebrate Harley's 100th anniversary in Milwaukee, Wisconsin. And a museum devoted to the company's products opens up. Clearly, this is a company unlike any other. How did Harley do it? How did it go from making motorcycles to creating a Harley experience that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they can meet company officials and other Harley riders? That's what this book is all about. Honda may match Harley-Davidson for quality and perhaps innovation, but no one has matched the company for its ability to create 'buzz marketing' and turn casual riders into unofficial sales people. Harley-Davidson, it turns out, isn't just in the motorcycle business. As its mission statement points out, it's in the business of fulfilling dreams. As author Missy Scott shows, Harley-Davidson is a rare company in other ways: Its loyal workforce, for one thing, is guided by principles like trust and respect for the individual. For another, the company has made a superb effort to keep jobs in the U.S., when it would be far cheaper and easier to use offshore labor. Teetering on the brink of bankruptcy in the early 1980s, Harley has roared back to capture the hearts of riders the world over, including the million-plus members of the Harley Owners Group (members are known, naturally, as HOGs). This book: -Explains the importance of the company and the essential disruptions that changed business forever. -Details Harley's origins and history. -Presents biographies of the founders and the historical context in which they launched the company. -Explains Harley's strategies and innovations. -Assesses Harley's impact on society, technology, processes, and work methods. -Details financial results over the years. -Predicts Harley's future prospects and successes. In addition, Scott offers special features that include a look at the colorful people associated with Harley, interesting trivia, a Harley-Davidson time line, a focus on products, a look at how the company treats its workers, what its detractors have to say, and where the company is headed. Harley-Davidsona company that changed, and is changing, the world. |
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Kids Harley Davidson Costume $15.99 Vroom vroooooom! Do you like to feel the wind through your hair as you're riding fast and free on the open road? Well then you need your very own chopper! But until you can legally drive one, how about this great Kids Harley Davidson Costume! Our Kids Harley Davidson Costume comes with a black pleather vest with the Harley Davidson logo on the front! This also comes with a white t-shirt with attached tattoo print sleeves to make you one bad mamma jamma! So, order this today and hop on your hog with style! |
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Harley Davidson Foosball Table $1599.95 Whether it's on the road or off, every Harley Davidson fan knows that you should never compromise when it comes to performance. For hog riders who only want the best in foosball, Carrom presents the Harley Davidson Foosball Table. The tough 1 inch thick cabinet and robust Harley styling are designed to give any bar or game room a little dose of attitude. The tournament quality men and thick legs with crossbars are built for serious play, no matter how rough the game gets. All Carrom foosball tables are made with pride in the United States. |
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Harley Davidson Men's Chase Sneakers $79.95 Trade the road for the beaten path with the Harley Davidson Men's Chase Sneakers. Tough and durable, these running shoes will keep you in breathable, cushioned support and comfort no matter how many miles you log. Take your runs to the next level with the Harley Davidson Chase Sneakers for men. |
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Harley Davidson Men's Jett Boots $99.95 Trade the road for the beaten path with the Harley Davidson Men's Jett Boots. Tough and durable, these all terrain hikers will keep you in breathable, cushioned support and comfort no matter how long the trek. Get out and explore in the Harley Davidson Jett Boots for men. |
Harley Davidson 2009 "Road King Classic"