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 AMC CONCORD 1978 AMC Concord DL Excellent Cond Auto Air compare to chevy ford dodge import $2,800.00 Time Remaining: 3h 4m |
 Pontiac Trans Am 1977 TRANS AM 4 SPD 53000 ORG MILES EXCELLENT COND SENIOR OWNED $18,995.00 Time Remaining: 11d 19h 47m Buy It Now for only: $18,995.00 |
 Jaguar XJ8 1998 Jaguar XJ Vanden Plas Excellent Showroom cond new paint tires AC $5,000.00 Time Remaining: 16h 5m |
 Audi A4 2007 AUDI A4 20 TURBO QUATTRO All Wheel Drive NAVCLEAN CARFAXEXCELLENT COND $7,900.00 (5 Bids) Time Remaining: 1d 4h 1m |
 Lincoln Mark Series MARK lll 1969 Lincoln Continental MARK lll ONE OWNER 65000 ORG MILES EXCELLENT COND $14,995.00 Time Remaining: 2d 15h 45m Buy It Now for only: $14,995.00 |
 Cadillac 6DR LIMO Cadillac Limousine Limo 6 Door Funeral Mint Loaded Low Miles 47K Excellent Cond $2,225.00 (13 Bids) Time Remaining: 2d 3h 49m Buy It Now for only: $5,495.00 |
 Ford F 250 X CAB 8FT 2006 FORD F250 EXCAB 8FT BED DIESEL 4X4 LOW MILES EXCELLENT COND BEAUTIFUL TRUCK $13,600.00 (22 Bids) Time Remaining: 2d 5h 23m |
 Chevrolet Corvette COUPE 6SPD 2001 CORVETTE COUPE 6SPD NAV REAR CAM GLASS TOP HUD EXCELLENT COND 499 SHIP $17,980.00 Time Remaining: 7d 6h 55m Buy It Now for only: $17,980.00 |
 Ford F 150 Lariat Maroon Lariat 4X4Crew Cab Black Leather Interior 135000 milesExcellent Cond $13,000.00 Time Remaining: 3d 2h 25m Buy It Now for only: $14,500.00 |
 Chevrolet Express 1500 Van 2002 Chevrolet 1500 Express Cargo Van EXCELLENT COND All Road Miles $1,725.00 (10 Bids) Time Remaining: 4d 4m |
 Chevrolet Silverado 3500 CHEVY SILVERADO 3500 DUALLY ORIGINAL OWNER EXCELLENT COND take partial trade $14,750.00 Time Remaining: 12h 13m Buy It Now for only: $14,750.00 |
 Toyota RAV4 L 2002 TOYOTA RAV4 L AUTO 4 CYLINDER WHT TAN ALL POWER EXCELLENT COND $4,050.00 (11 Bids) Time Remaining: 4d 2h 10m Buy It Now for only: $8,500.00 |
 Lexus LS 400 1997 LEXUS LS400 1 OWNER EXCELLENT COND COACH EDITION $5,700.00 Time Remaining: 4d 4h 5m |
 Mercedes Benz CL Class CL500 2005 MERCEDES CL500 EXCELLENT COND NO RESERVE $17,500.00 Time Remaining: 4d 4h 6m |
 Dodge Ram 2500 SLT Quad Cab 4x4 Sport Package Low Miles Excellent Cond Owner Call 516 643 5549 $16,950.00 Time Remaining: 1d 1h 58m Buy It Now for only: $16,950.00 |
 Ford Mustang GT Conv 2006 Ford Mustang GT Convertible Premium Pkg Low mileage34k excellent cond $10,000.00 Time Remaining: 4d 14h 16m Buy It Now for only: $17,500.00 |
 Dodge Ram 3500 2006 Dodge Ram 3500 4x4 59 diesel auto excellent cond SLT loaded w options $7,101.00 (2 Bids) Time Remaining: 4d 17h 28m |
 Land Rover LR3 SE Best car I have ever owned Rare gas saving 6 c luxury LR3 SE in excellent cond $16,200.00 Time Remaining: 3d 27m Buy It Now for only: $16,200.00 |
 Cadillac DeVille 1999 Cadillac Deville Limousine White Excellent cond $10,000.00 Time Remaining: 4d 18h 4m |
 Lotus Elise Elise 2005 Lotus Elise 2059 miles EXCELLENT cond Convertible Low Reserve $28,350.00 (9 Bids) Time Remaining: 4d 22h 30m Buy It Now for only: $31,995.00 |
 Land Rover Freelander 2003 Land Rover Freelander SE 4X4 Low Miles Leather Sun Roof Excellent Cond $7,800.00 Time Remaining: 4d 5h 56m Buy It Now for only: $7,800.00 |
 Mazda MX 5 Miata MX 5 Miata 3RD GEN LTD 60 of 3500 VELOCITY REDRED LTHR27K Miles EXCELLENT COND $13,100.00 (15 Bids) Time Remaining: 5d 1h 4m |
 Volkswagen Golf GTI 2001 Volkswagen GTIEXCELLENT condRuns Beautifully $2,025.00 (13 Bids) Time Remaining: 5d 19h 20m |
 Subaru Forester 25XT Turbo EXCELLENT COND 2007 Subaru Forester 25 XT $18,400.00 Time Remaining: 6d 22h 54m Buy It Now for only: $18,400.00 |
 Chevrolet Caprice NO RESERVE 1969 CHEVROLET CAPRICE RARE 427 BIG BLOCK EXCELLENT COND LOW MILES $15,500.00 Time Remaining: 5d 23h 9m |
 Honda Ridgeline 4WD Crew Cab WE FINANCE 4WD LOADED LEATHER Sunroof Heated SEATS 6 DISC IN DASH EXCELLENT COND $1,000.00 (1 Bid) Time Remaining: 7d 18h 57m Buy It Now for only: $19,995.00 |
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In part 1 of this series I talked about some key points when advertising your car in classifieds. To get the most out of this final article in the series, I suggest you read Part 1 first.
Now, I promised I was going to give you a sample advertisement. So here goes.
The way I,m going to do it is to give you the ad first. See if you can work out why each element has been included and why? You should be able to do this if you have read and understood part 1.
*** 00 Ford Contour***
V6 2.5l,only 30k,1 female owner
n/smok,all pwr opt,auto,dual air,
exc cond,must see,must sell
$5100 call xxx-xxxx-xxxx
Now that looks harmless enough doesn't it. A classified ad usually doesn't have the punch that a full page ad can have or a TV ad.
But this is not a problem. Why? Because you are only really competing with other ads in a similar format. The only people putting better ads in than you are dealers and people looking at classifieds don't want to buy from a dealer.
So in that little space is where you need to shine.
Ok, so let's break it down.
The first line you have the little stars "***" and it's in bold. That's your attention grabber. It's not huge but remember you only need to make it stand out in relation to other ads.
It also has the make, model and don't forget the year - if you leave this out you are costing yourself inquiries.
Now, the next section "V6 2.5l" gives more specific info about the car. It's the V6 2.5l engine version. More car identifying. It's important to identify the car fully.
The next part - "only 30k" - states that it is low kilometres. Cars generally wear out faster the more they are driven. So this is a good selling point.
1 female owner - female drivers are statistically less hard on their vehicles than males. Good selling point so mention it. (For security reasons if you do this it is a good idea to have the car viewed off your property in a public place with a male to help you sell it)
"Non-smoker"- shows not just that you don't smoke but that you are aware of the cleanliness factor in your car and hints that you most likely have kept it clean, without stating it.
"All pwr options" - more identifying data - has to be mentioned because it ads extra value. And the same goes for dual air - this adds the safety dimension.
"Exc Condition"- you basically have to make a statement of condition. A car in excellent condition has not been in an accident, has no rust, clean title and has had no bodywork. The paint looks new and interior is very clean. As well as being mechanically sound.
"Must See" and "Must Sell" - these little gems add a little bit of urgency. They work best in combination with this ad because the ad is for a pretty good car. If you were selling a wreck I wouldn't use them.
Include the price
Now you must include the price in my opinion. I don't have the space to go into why fully. It has to do with buyer confidence. He doesn't want to have a price change done based on the sound of his voice or the way he dresses. It just takes one factor out of the buyer's confusion.
The last part is the call to action. Pretty simple. Instead of putting the phone number alone, add the word "call" in front of it. People actually respond to direct commands to do things. It's a principle of direct selling.
So that's it. I hope that has been helpful.
Happy Selling
Graeme Sprigge
Graeme Sprigge is the author of The 90 Minute Car Salesman - Your Auto Price Maximiser. He is also the webmaster of sellmycarforcash.com where you can find some great articles and resources for selling your car. Go to http://www.sellmycarforcash.com to maximise your car's selling price.
Copyright 2005 Graeme Sprigge - Reprinting permitted provided this resource box included.