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Chrysler Group Makes 11,243 May Sales of (cpov)
The Chrysler Group announced that its Five Star(R) dealers achieved a new May record of 11,243 Certified Pre-owned Vehicles (CPOV) making an increase of 10.6 percent as compared to the May 2006 sales of 10,164 vehicles.
As compared with April 2007 sales, the May sales got an 8.4 percent increase. So far, from January up to May this year, sales reached 53,829 units which is a 6.5 percent increase over year-to-date sales in 2006.
Leading the group is the Chrysler brand with a 5 percent sales increase from May last year, making sales of 3,948 units. Four thousand five hundred ninety seven (4,597) units were sold by Dodge that leads to an 11 percent increase. The Jeep(R) brand made a whopping increase of 21 percent selling 2,698 units.
Peter Grady, the Director of the DaimlerChrysler Motors Remarketing, said that ahead of consistently setting new sales records for Chrysler, Jeep and Dodge CPO vehicles, their participating dealers are influencing the CPOV program as an effective marketing tool for driving hike traffic. As a result, the CPOV program is helping their participating Five Star dealers to improve both their new and Used Vehicle customer base.
In the automotive industry, the Chrysler Group offers one of the most expansive Certified Pre- Owned Vehicle programs. An automobile must be a 2002 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125- point inspection for it to be certified under the Chrysler Group's used-vehicle program. The CPO vehicles of the Chrysler are supported by an eight- year/80,000-mile power train with limited 24-hour warranty, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000- mile Maximum Care warranty. All of them also have Carfax Vehicle History Report as well as buyback guarantee.
These vehicles are marketed as "Brand Spankin' Used(R)" and are sold only through Chrysler, Jeep and Dodge dealerships that have acquired the car maker's Five Star certification – it is an expansive validation of the facilities of the dealership, processes of operation, training accreditation of the salesperson and technician as well as customer satisfaction survey ratings. More or less, there are almost 2,100 Chrysler Group dealerships in the United States that are certified Five Star dealers.
About Chrysler
Chrysler is officially known as DaimlerChrysler Motors Company LLC. It is an American car maker that has independently been producing vehicles since 1925. The company plus it subsidiaries are part of the DaimlerChrysler AG which is mainly headquartered in Germany. Their being part of the German car company was due to the rigorous deal in 1998 that was known as the "Merger of Equals" with Daimler-Benz. Before the company was acquired in 1998, Chrysler Corporation had market transactions under the "C" symbol on the NYSE.
Nowadays, the U.S. operations are generally referred to as the Chrysler Group. Chrysler cars are also popularly known as Mopar – the name of the group’s part operation.
DaimlerChrysler AG made an announcement on May 14, 2007 that 80.1% of Chrysler Group will be sold to Cerberus Capital Management, L.P., an American equity firm. Chrysler will take on the name Chrysler Holding LLC once the transaction is completed.
The Chrysler group is also a maker of auto parts under different marques like the Plymouth oxygen sensor.
About the Author
Zeke Gervis has a degree in Human Resource Management. He is an F1 fanatic and is a collector of racing memorabilias. At present, he enjoys working at a consulting firm in Iowa.