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	Description Tresanti TC48-017-E450 Espresso on Ash Soho Tresanti Media Console

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"Call now to sign up!"

"Come in today for a free estimate!"

"Click here to speak with a representative!"

You see phrases like these all the time - and with good reason. Savvy marketers understand the value of encouraging potential customers to act now because they know that people are busy and have short attention spans. The public's interest can quickly grow cold, and you have to get people to strike while the iron is hot.

The same holds true for potential employers. Managers tasked with hiring a new employee are often very busy with their own ongoing tasks. When faced with a growing pile of resumes, it's all too easy to skim over yours and head on to the next one - unless, that is, yours catches their attention and invites them to act. As you've seen for years in effective advertising, the Call to Action statement is a very popular selling technique. Since in conducting your job search you are in effect selling yourself to potential employers, why not take a tip from what works best in traditional sales settings?

What exactly is the "Call to Action"?

The Call to Action statement is simply any phrase that invites the reader to act now. It usually appears near the end of advertisements or television commercials, after the product or service has been described with carefully crafted copy. The statement always begins with a verb, which is an action word, because the goal is to get the audience to take action.

How to Use It Effectively for Job Searching

Writing a good resume and cover letter and getting it into the hands of potential employers are only some of the first steps in an effective job search campaign. It doesn't pay to stop there. Don't overlook the opportunities you have to go beyond the norm and really pack some punch into these sometimes tired, template-driven documents.

A well written cover letter is very important in setting the stage for your resume. You'll find other articles describing how to write effective cover letters by doing search in Internet, so I won't get into the details of constructing the body of your cover letter here, but for now: your cover letter is the perfect place to use a few carefully worded Call to Action statements.

Always be sure to use the active voice in your writing. According to studies, the human mind is receptive to subliminal orders. Your goal is to plant the idea in the recruiters' mind to grant you an interview.

Some examples of effective Call to Action statements you can include in your cover letter are:

- "Please contact me to arrange an interview at your early convenience, so I can demonstrate to you how I ."

- "Call me today to arrange a meeting to discuss how I can help your company ..."

- "Please schedule a date and time convenient to you for me to come show you my extensive portfolio..."

- "During our interview, I will give you more details about how I ..."

You can conclude your cover letter with a final Call to Action including either an excuse for exchanging more information or an interesting but useful proposed agenda to them if an interview is arranged. The idea is that you want to give the employer every opportunity and suggestion that you can to invite you to come speak with him or her.

Remember this: your cover letter's job is more than just to further explain your qualifications as they relate to the job you're applying for - its job is to land you an interview. Your job search success rests not only on the qualifications you so eloquently stated in your cover letter and resume, but in your success in obtaining that all-important interview. Without the interview, you're just another piece of paper in the employer's resume pile.

So get creative in making the most out of your opportunity to shine and take a cue from successful marketers and use the Call to Action statement in your cover letters to win more interviews. Give it a try today!

Damen Choy Author and Editor http://InstantCareerAdvice.com a career advice website providing free ebooks, articles and software for career advancement, job interviews and resume writing advice. Damen has also written a book about job interview available at Amazon.com. Access the ebook version here at http://www.a-better-job-interview.com.